Staging vs Decorating 

(August 03, 2017 , posted in Selling)

Once you've decided to put your home on the market, you're looking to sell quickly for the best possible price. One tactic that can help sell your home faster is staging. At first, staging may seem like a real estate term that doesn't actually mean anything. Isn't staging just decorating?  Not really.. whereas hiring a decorator and decorating is typically a very personalized endeavour, staging is a process of making your home less about you and more about presenting potential to buyers.

Appeal to the Masses
Your home is likely decorated to your tastes. It could be colorful and eclectic, or rugged and industrial. But when you're staging your home, rather than appealing to a specific decorating sense, you want to furnish your home in a way that appeals to everyone-and more importantly, doesn't turn anyone off who just isn't into your personal style.  Think neutrals as much as possible to allow buyers to envision their own taste in your space.

Tone down the Personal Flourishes
Buyers want to be able see themselves in a home and imagine how they'd make it their own. Unfortunately, that means less of your own style as you're preparing for your move. Cut down on family photos, bold artwork, and unusual furniture. 

Declutter and then Declutter Again
Do some major decluttering so the buyer can see all the space and storage opportunities. It may be sad to start removing the items that make your house a home, but it's an important part of the process.  The more open and available the space, the more potential buyers see and that is ultimately the goal. 

Mass appeal doesn't mean “boring"
Your staged home can still be colorful, just stay away from extremes. If you paint, stick to whites, grays, or neutrals. Add flourishes of color with window treatments or accent furniture, but try to choose items that will appeal to both genders. The best rule of thumb is to "keep it simple".

Call a Pro
There are likely several staging companies in your area. If you need a recommendation, reach out to your real estate professional as we have worked with many different staging experts in the area. 

Did You Know? ..  a staged home typically sells faster and for more money than an empty or cluttered space?  Create competition and maximize your return on investment.

Good to know!